Metal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services. L’Oréal Professionnel introduces a ground-breaking solution to this problem with the Metal Detox Hair Protocol, a member of the Serie Expert collection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage.

Step 1: Metal Detox Pre-Treatment neutralizes excess copper. Used before any colour, balayage or lightening service. Gently remove the presence of metal after the colour service with the L’Oréal Professionnel Metal Detox Shampoo. If you’ve got your finger on the wellness pulse, you test your heavy metal levels at least yearly. You don’t need to be a celery-drinking, crystal-toting health fanatic to know that, whether through diet or environmental factors, the body retains heavy metals that medical practitioners say can cause health ailments like excessive lethargy, headaches, and allergies. The hair also retains metal buildup through regular washings (not to mention foils from highlights and straightening chemicals, too)—there are, no doubt, a certain level of metals in your water. (The amount of heavy metal buildup on your hair varies geographically; for instance, London is amazing for hair— limestone-rich, less metal deposits—while Los Angeles is nothing short of a healthy hair nemesis, due to added ammonia and chlorine. And who knows how much self-tanner has seeped into the water from Malibu?) This metal residue will also cause your hair color to grow dull or green-ish, and can lead to damage. Recognizing the metal buildup is one thing—getting rid of it is another. As we mentioned before, the Metal Detox regime only consists of four simple steps, and it’ll add no extra time to your service. These four steps include: Step One When you go abroad and you wash your hair you notice how soft it is afterwards, that's because there's less metal in the water, so not only does the treatment remove the metal deposits it helps with the condition of the hair too.' Salon Service L'Oreal Metal Detox and Mike Decanter of Zeba's stained gloves Pic: Laura BerminghamMy usual habits at this stage would be to use a purple shampoo or mask to try and lift away these tones but those work only so much and I would know I'm facing three more weeks of struggling with brassy tones. This is probably the case for most blondes or greys, and brunettes face orange tones interfering with their chestnut or balayage lengths. The Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. Cleansing the hair of excess metal (copper) deposits can help you to maintain your fabulous salon-colour vibrancy and enhance its beautiful shine. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods.

The Serie Expert Metal Detox Shampoo is a concentrated, creamy cleansing shampoo formula that can be applied evenly on wet hair and lathered until a rich foam is obtained. Alternatively, lather in the hands prior to make distribution easier, then apply to wet hair and massage gently into scalp. Rinse thoroughly & follow with Metal Detox Conditioner or Hair Mask. L’Oreal’s Metal Detox Oil is a concentrated lightweight oil with the power of Metal Detox to help stop hair breakage and colour fade and improve hair condition. Enriched with Glicoamine, this concentrated oil will protect your client’s hair from the deposit of metal particles. Product Features: Metal Detox’s patented technology contains no sulphates and is enriched with Glicoamine - a molecule small enough to penetrate and neutralise metal found inside the hair fibre. The results of using this cleansing shampoo is hair with enhanced shine and health.

Shop With Confidence

To get the most our of your colour, balayage or lightening services, ask your colourist for the in-salon Metal Detox protocol. Find a salon now. For an optimal Metal Detox experience at-home, follow with Metal Detox protecting mask to protect fiber from damage & new particle deposits. Have you ever performed a colour treatment on your clients, making sure you used the perfect technique and precision, JUST for the results to be far from what you or the client expected? Don’t worry; you’re not alone and are likely not to be blamed for this. Today, we’re here to explain why this might happen and provide stylists with a game-changing solution. Shop Now How L’Oréal Professional’s Curl Expression range can benefit your clients with curls, coils & waves

Metal in the hair can lead to a ton of unpleasantries – including unreliable colour results through no fault of the stylist, along with excessive and avoidable breakage.Shampoo used in salon as part of a routine for up to 87% less breakage when colouring (Combing test. Pre-treatment, shampoo and mask vs classic shampoo on bleached hair) This sulphate-free cleansing cream shampoo transforms into a concentrated foam in your hands, with a memorable citrus fragrance.

Thanks to our collaboration with the worldwide authority on metal, Ioannina University, we indentified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved, color is mastered, and the oxidant gets to fully do its job. Metal Detox is the new amazing disruptive haircare innovation regime, capable of successfully neutralising excess copper metals inside the hair to reveal true colour clarity and deep hair cleansing.

Yes, metal. It’s often overlooked, but it can seriously impact the results of your lightening colour treatments – and not favourably. Start by neutralising the presence of metal before the colour service with the L’Oréal Professionnel Metal Detox Pre-Treatment.